Thousands of businesses across the country are already leveraging the new gaming app, “Pokémon Go,” to promote their locations as hubs where game players, who number in the millions nationwide, can catch Pokemon — all in hopes to lure potential customers in through their doors. This thinking has also attracted the attention of real estate brokerages where they could use Pokemon Go to draw people to open houses and leasing offices.
In fact, some realtors are including a property’s proximity to Pokestops (locations inside the game where players can stock up on key items) in listing descriptions online. “Conveniently located between two Pokémon Gyms and has 8 PokéStops within walking distance,” reads one such listing in British Columbia, Canada.
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2016