In an era of soaring glass skyscrapers, some developers are using a vintage look to differentiate their buildings and close deals in a tightening market. New York City developers are increasingly turning to terra cotta and other natural materials to court buyers seeking authenticity, artisanship and old-world charm, despite costs that often approach $100 more per square foot than modern glass. For instance, the 14-unit Fitzroy in Chelsea, developed by JDS Development Group, has a terra cotta façade and copper-framed windows.
Other new development projects drawing inspiration from the terra cotta heyday of the 18th and 19th centuries include CBSK Development’s condo at 301 East 50th Street and Madison Realty Capital’s 1 Great Jones Alley, designed by BKSK Architects.
Meanwhile, SHoP Architects is designing a 10-story condo made entirely of wood at 475 East 18th Street, which will be the first of its kind in New York.