In New York, where more than 3,500 new luxury apartments are hitting the market this year, developers now have to work much harder for a sale. As a result, they are leaning on different sales tactics like offering limited price discounts, gift cards, parties for brokers or creating two units from one, to create momentum at their projects.
For example, in Soho at 10 Sullivan St., an 8,400-square-foot penthouse listed at $45 million was sliced into two smaller units. Neither ...
SEP
2016





