This month in 1939, Tiffany&Company announced it would relocate to 727 Fifth Avenue, 20 blocks north of its former store location at that time.
Tiffany’s headquarters at 401 Fifth Avenue was built in 1905 but by 1939 the area south of 42nd Street was losing its high-end shopping hub allure, the action was moving north.
In 1939 the New York Times wrote: “The move provides a significant touch of stability to the street, which has become known as America’s Rue de la Paix”, referring to the Paris thoroughfare.
The jewelry store moved into its newly constructed eight-story building in October 1940.